30 Years of Trust, Craftsmanship, and Cherished Bonds
At SR Jewellery, every piece tells a story — of tradition, celebration, and unwavering trust. What began in 1994 as a humble silver jewellery store in Vadapalani, Chennai, has blossomed into a trusted name in fine jewellery across gold, diamond, platinum, and silver.
Founded by Mr. Santhakumar, fondly known in the jewellery community as the Gold Guru, SR Jewellery was built on one simple yet powerful belief: everyone deserves access to high-quality, fairly priced, and honestly crafted jewellery. This philosophy continues to guide every decision we make — from the collections we curate to the way we serve our customers.
Our Vision
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Our Mission
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Our Process
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A Journey of Integrity and Excellence
Over the past three decades, we’ve grown organically through trust, word of mouth, and a deep bond with our community. With a customer base of over 40,000 families, we take pride in being part of your most cherished moments — from naming ceremonies to weddings, anniversaries to everyday joys.
Our legacy has been built not just through beautiful jewellery, but through our consistent commitment to:
- Quality without compromise
- Transparent pricing and honest policies
- Customer-first service rooted in care and respect
Jewellery Beyond Ornamentation — A Part of Life’s Journey
In Indian culture, jewellery is not just about beauty — it’s about emotion, heritage, and celebration. From a child’s first pair of earrings to a bride’s wedding necklace, from a simple everyday chain to a gift for a loved one — every piece carries meaning.
At SR Jewellery, we understand this deeply. That’s why we’ve always believed that our jewellery should not just shine on the outside, but also touch hearts. We have proudly witnessed generations grow with us — customers who once came holding their parent’s hand, now visit with their own children, choosing pieces for the next chapter of their family’s story. These generational bonds are the real jewels we have earned over time.
A Jewellery Store for Everyone, and Every Occasion
We believe that jewellery is for everyone. Whether you're celebrating a birthday, a wedding, a festival, a corporate milestone, or just treating yourself, we have something just right for you. Our wide collection spans:
- Daily wear to bridal sets
- Kids’ jewellery to elegant gifts for elders
- Customised designs for those who seek something truly personal
- Wide range for corporate gifting, festivals, and personal milestones
- Thoughtfully curated gifting options in all budgets, for all age groups
From a simple silver anklet to a grand diamond necklace, there’s something at SR Jewellery for every age, every moment, and every emotion.
Our Promise to You
We know that trust is not built in a day — it is earned, every single day, with sincerity. Here’s what we promise each customer who chooses us:
- Complete transparency in pricing, weight, wastage, and making charges
- Ethical sourcing of all metals and gemstones
- Certified diamonds only (D-F Color, VVS-VS Clarity)
- Only BIS-hallmarked 916 and 18KT gold jewellery
- High value on exchange and guaranteed buyback
- Lifetime maintenance on all products
- A fair, honest, and approachable pricing and service policy Customised Designs tailored to your taste and budget
A Trusted Voice in Jewellery Education
Our founder, Mr. Santhakumar, is widely respected for his transparency and educational efforts in the jewellery space. His YouTube channel, “Gold Guru”, has empowered thousands of buyers across India to understand the finer details of gold, diamonds, and jewellery investments. His honest, relatable advice has made him a household name and a symbol of trust.
Looking Ahead: Growing with Grace , Growing with You
As we celebrate 30 glorious years in Vadapalani, we’re excited to bring our legacy closer to you. In 2025, SR Jewellery is opening a brand-new store in Valasaravakkam — another step toward being more accessible to our growing family of customers. Even as we grow, our foundation remains unchanged: quality, integrity, and heartfelt service.
At SR Jewellery, we don’t just sell jewellery — we celebrate relationships. We mark milestones. We carry stories. For us, it’s not just about what you wear — it’s about what you feel.
